AGENDA
Thank you to our conference sponsors
Wednesday, February 12
Noon - 1 p.m.
Registration
​​
12:30 p.m.
New Member/Mentor Meet-Up
​
1 - 1:50 p.m.
Member Icebreaker/Interactive
​
2-2:50 p.m.
Marketing the Main Event:
Insights from the Team Behind New Orleans Super Bowl LIX, Taylor Swift Eras Tour and Mardi Gras
MaryBeth Romig,
Associate Vice President of Communications and Public Relations with New Orleans & Company
​​​​
3 - 4 p.m.
PRCG Member Ten Talks
​​
-
Jo Trizila, TrizCom Public Relations
Dallas/Ft. Worth, Texas
The PR Power Play: Why Organic Search is Your Secret Weapon
-
Marie Keister, APR, MurphyEpson
-
Mimi Rasor, APR, Rasor
Columbus and Cincinnati, Ohio
Early, Often and Over-the-Top Engagement
-
Kris Naidl, APR, & Brian Knox
Laughlin Constable Public Relations
Chicago, Illinois and Milwaukee, Wisconsin
PRCG Partnerships
​
4 - 4:30 p.m.
Getting the Most Out of PRCG Membership​​
​
5 - 6:30 p.m.
Cocktail Reception (on-site)
​​​​
7 p.m. +
Dine-Arounds (See restaurant selection for reservation time)
​
Thursday, February 13
Off-site Breakfast On Your Own
9-11:30 a.m.
Annual Meeting
-
State of the Network
-
Financials
-
Committee Reports ​​​
​​
11:30 a.m. - 12:30 p.m.
Lunch On-site​​​​
​
12:45 - 1:45 p.m.
Tricks of the Trade: Perfect Your Photo/Video Skills
David Badie​​​​
Adjunct Professor of Journalism at Loyola University,
Emmy nominated, Edward R. Murrow award winning
communications professional with more than 30 years of
journalism experience.
2 - 2:50 p.m.
From Data to Dialogue: Harnessing Consumer Insights for PR Success
​
​Sondra Brown
President, Market Dynamics Research Group ​​​​​
​​​​​​
3 - 4 p.m.
Navigating the Fast-Evolving Media Landscape:
What to Expect in the News Industry and How to Maximize Your Impact
​
Warwick Sabin
President & CEO, Deep South Today​​
​​​​​​
​5 p.m.
Meet in Lobby for Group Event ​​​​​​​​​​​​
​
Friday, February 14
Off-site Breakfast On Your Own ​​
​
9 - 9:50 a.m.
PRCG Member Ten Talks
-
John Deveney, APR, Fellow PRSA
Deveney Communications, New Orleans
Financial Metrics and Lesson Learned the Worst Way
​
-
Jeff Davis, APR, J. Davis Public Relations
-
Mimi Rasor, APR, Rasor, Cincinnati, Ohio
Case Study: Brent Spence Bridge Corridor Project's Issues, Complex Messaging, Social Media and More
​
-
Denver Peacock, APR, The Peacock Group
Little Rock, Arkansas
Voices for Change: Amplifying Arkansas' Maternal Health Discussion
​
-
Elizabeth Edwards, Volume PR & Engagement Science Lab
Denver, Colorado
AI-Powered PR: Quick Wins for Content, Clients and Media Relations
​
​10 - 10:50 a.m.
Tech Tools
Elizabeth Edwards, Volume PR​
11 - 11:45 a.m.
Interactive Small Group Discussions​
Three 15-minute Small-Group Sessions
​
Topics:
-
Tech Tools ​
-
Mentor/Coaching Resources ​
-
Influencers ​
-
Mechanics of your business ​
-
Collaboration
-
Business Pain Points
11:45 a.m. - Noon
Concluding Remarks
​